Legal Evening News (reporter Chen Kun) Virtual Reality (VR) Carnival is spreading along the Internet and the path of technological innovation. Whether at home or abroad, the enthusiasm of participants is ignited layer by layer. Internet crocodiles such as BAT, HTC, Storm, Le Video have begun to layout VR ecology. In April this year, Li Ruigang, the head of CMC, chairman and founder of micro whale technology, announced that he would invest 1 billion yuan in VR research and development, which aroused the alarm of the industry.
On September 20, VR, the most expensive microwhale in the VR industry, held a conference in Shanghai to hand in its first half report card. Including: investing in Jaunt, Next VR, setting up Jaunt China; producing more than 2000 VR content; publishing VR integrated machine. Opening up the industry chain of hardware and content, micro whale VR view creates a closed-loop VR ecosphere of the whole industry chain.
Hardware: Publish the first VR-in-one X1 crowdsourcing price of 2999 yuan
At this conference, the micro whale VR officially released the first VR integrated machine "micro whale X1". This one-in-one aircraft is equipped with a high-throughput Miaolong 820 processor and a 2K resolution AMOLED screen.
Li Huaiyu, chairman of Microwhale VR, introduced: "The latest 14-nanometer FinFET process and highly optimized customized core designed for heterogeneous computing are used in the MW820 processor. Among them, the performance of graphics is improved by up to 40% and the power consumption is reduced by up to 40%.
Otherwise, microwhale X1 has 3 GB of memory and can store 32 GB of content. Using FOV 96 degree field of view angle and 2K AMOLED single screen, not only can not see the screen frame, but also can change direction to make up for the field of view angle. With asynchronous time warping algorithm (ATW) and pre-buffer rendering algorithm (FBR), high-performance processors and AMOLED screen's fast response speed, the delay of the integrated machine can be reduced to 17 ms, which will greatly reduce the wearer's dizziness.
The price of the top equipments of this product is 3999 yuan, and the public-raised price of this product is 2999 yuan before November 4.
Content: Including exclusive copyright of top IP such as "China New Song"
For most VR platforms, scarcity of quality content is a major bottleneck. As VR platform, Storm Mirror and Le Video VR have also begun to increase their own planning of VR content topics while cooperating with third parties. In this regard, the micro whale VR has no worries about the future and abundant financial support, making it fully distributed in the exclusive copyright of VR of top-level large IP.
Within half a year, the content team of micro whale VR nearly 500 people shot more than 2000 VR videos, including "China's New Song", "Heroes of the Earth" and the SNH48 final. In addition, micro whale VR has also won the exclusive VR co-production rights of several popular entertainment IP programs, such as "Great Challenge" and "Masked Song King".
Li Huaiyu said that shooting these influential IP in China, on the one hand, the cross-media interaction has enhanced the strategic value of these IP, on the other hand, using the fans of mature IP to drain to the VR industry, which has led to the development of the VR market.
It is reported that the micro whale VR APP, which has been launched, will be broadcast live every day and will interact with users every week.
Ecology: Investing in Jaunt and Next VR Layout VR Industry Chain
To solve the technical and equipment problems needed for VR production and live broadcasting, micro whale technology has invested in Jaunt and Next VR. The former has the world's most advanced optical field camera technology, as well as the world's known only 30 professional VR cameras Jaunt ONE; the latter has advanced VR live broadcast technology and many successful cases, after the introduction of VR live broadcast can solve the two bottlenecks of shooting and transmission.
In the "VR Curiosity Index Survey Report" released by Microwhale in conjunction with "Today's Headlines", more than 55% of users do not know what VR is; 70% of users think that the content of VR is too small and the quality needs to be improved; only 10% of users know how to choose the appropriate hardware to experience VR.
"The whole VR market is still in its early stages of development. The public has no clear understanding of VR. The VR experience is far from the expectations of the public." Li Huaiyu said, "The ultimate goal of micro whale's high investment in VR software and hardware is to set up industry benchmarks, standardize the entire VR industry, and bring users a truly high quality VR viewing experience."
Company Introduction >
Micro whale VR is a virtual reality brand of micro whale technology, which is related to layout virtual reality (VR) and reality enhancement (AR). The company's products include virtual reality content platform, virtual reality head-mounted display equipment, panoramic shooting equipment, panoramic live video/video broadcast solutions.
Micro-whale VR advocates the concept of "whale is VR". It strives to build a complete virtual reality ecological chain consisting of shooting, content production, content distribution and hardware terminal experience, so that virtual reality technology can truly subvert the entertainment experience and enrich the entertainment mode of "micro-whale generation". Wen/Reporter Chen Kun

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